The Fundamentals of Paid Search

Paid search, also known as SEM (search engine marketing) and PPC (pay per click) is a highly effective online marketing channel.  Once in a while, I come across individuals who insist that AdWords is dying because they find the ads to be annoying and they don’t...

The Fundamentals of SEO

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” That age-old philosophical question is relevant to your website as well. “If your website exists on the internet and no one is able to find it, does it help your company meet its...