by angela | Jun 15, 2018 | Online Marketing, Paid Search, Search
Paid search, also known as SEM (search engine marketing) and PPC (pay per click) is a highly effective online marketing channel. Once in a while, I come across individuals who insist that AdWords is dying because they find the ads to be annoying and they don’t...
by angela | Jun 2, 2018 | Online Marketing, Search
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” That age-old philosophical question is relevant to your website as well. “If your website exists on the internet and no one is able to find it, does it help your company meet its...
by Julian Barkat | Feb 23, 2018 | Online Marketing, Promotions
Here are notable marketing holidays for March 2018: 3/2: Employee Appreciation Day (#EmployeeAppreciationDay) 3/7: Be Heard Day (#NationalBeHeardDay) 3/8: International Women’s Day (#InternationalWomensDay) 3/14: Potato Chip Day (#NationalPotatoChipDay) 3/18:...
by Julian Barkat | Jan 26, 2018 | Uncategorized
February has some significant dates that need to be on your radar. The Super Bowl matchup between the Eagles and Patriots should be a fun game to watch. Valentine’s Day…what more needs to be said? Anyway, here are dates for you to consider: 2/2: Groundhog...
by Julian Barkat | Jan 1, 2018 | Online Marketing, Promotions
Happy New Year! We hope your holidays allowed you to relax and recharge because it’s a new year and new goals to achieve. Here are dates to help you plan your January 2018 marketing activities: 1/1: New Year’s Day 1/4: Trivia Day (#NationalTriviaDay) 1/15:...
by jbarkat | Nov 20, 2017 | Uncategorized
The holidays are quickly approaching and consumers will be firing up their computers and mobile devices to search, click and purchase. Preparation is key for e-commerce businesses this year, as 2017 is expected to be the biggest online shopping season we’ve ever...
by jbarkat | Feb 8, 2016 | Uncategorized
Businesses (big and small) sit on a treasure trove of customer/prospect data and so many either don’t know what to do with that data or are able to take action (e.g. resource restrictions). Activating stagnant customer bases can change a company’s course and be the...
by jbarkat | Jul 15, 2015 | Online Marketing, Paid Search, Promotions, Search, Social Media, Technology
Ok, so maybe its not entirely “no worries”, but worries can be lessened when you’ve got a backup plan. Recently, for one of our clients, that back up plan was Unbounce when their site went down for the better part of a day. We use and love Unbounce regularly so we’re...
by jbarkat | Oct 16, 2014 | Uncategorized
The increase in demand combined with consumers’ high purchase intent during the holiday shopping season provide opportunities to impact your business in the short-term while establishing relationships with customers that will be beneficial to long-term success....
by jbarkat | Oct 16, 2014 | Online Marketing, Promotions
Key Shipping Dates FedEx: Last shipping days for guaranteed on by December 24 within the continental U.S., Alaska and Hawaii (http://www.fedex.com/us/holiday/last-days-to-ship.html) First Overnight: 12/13 Priority Overnight: 12/23 Standard Overnight: 12/23 2 Day AM:...
