The Fundamentals of Paid Search

Paid search, also known as SEM (search engine marketing) and PPC (pay per click) is a highly effective online marketing channel.  Once in a while, I come across individuals who insist that AdWords is dying because they find the ads to be annoying and they don’t...

The Fundamentals of SEO

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” That age-old philosophical question is relevant to your website as well. “If your website exists on the internet and no one is able to find it, does it help your company meet its...
March 2018 Marketing Calendar

March 2018 Marketing Calendar

Here are notable marketing holidays for March 2018: 3/2: Employee Appreciation Day (#EmployeeAppreciationDay) 3/7: Be Heard Day (#NationalBeHeardDay) 3/8: International Women’s Day (#InternationalWomensDay) 3/14: Potato Chip Day (#NationalPotatoChipDay) 3/18:...
February 2018 Marketing Calendar

February 2018 Marketing Calendar

February has some significant dates that need to be on your radar. The Super Bowl matchup between the Eagles and Patriots should be a fun game to watch. Valentine’s Day…what more needs to be said? Anyway, here are dates for you to consider: 2/2: Groundhog...
January 2018 Marketing Calendar

January 2018 Marketing Calendar

Happy New Year! We hope your holidays allowed you to relax and recharge because it’s a new year and new goals to achieve. Here are dates to help you plan your January 2018 marketing activities: 1/1: New Year’s Day 1/4: Trivia Day (#NationalTriviaDay) 1/15:...
Holiday Shopping and Shipping Dates for 2017

Holiday Shopping and Shipping Dates for 2017

The holidays are quickly approaching and consumers will be firing up their computers and mobile devices to search, click and purchase. Preparation is key for e-commerce businesses this year, as 2017 is expected to be the biggest online shopping season we’ve ever...

CRM Targeting: Part 1

Businesses (big and small) sit on a treasure trove of customer/prospect data and so many either don’t know what to do with that data or are able to take action (e.g. resource restrictions). Activating stagnant customer bases can change a company’s course and be the...
Holiday Shopping Season: Key Dates

Holiday Shopping Season: Key Dates

Key Shipping Dates FedEx: Last shipping days for guaranteed on by December 24 within the continental U.S., Alaska and Hawaii (http://www.fedex.com/us/holiday/last-days-to-ship.html) First Overnight: 12/13 Priority Overnight: 12/23 Standard Overnight: 12/23 2 Day AM:...