Holiday Housekeeping

Holiday Housekeeping

There is still time left to setup your business for success before the holiday shopping season is in full-swing.  This isn’t a comprehensive list of things you should do, but it will help organize your Holiday efforts and provide a means for delivering sales growth....
What Are The Best Magento Extensions?

What Are The Best Magento Extensions?

I’m often asked about the best Magento extensions and I’ve got my opinions on the must-haves…and I’ll share those shortly.  However, I’m looking for input from you on the Magento extensions you like best.  What extensions have improves...
PPC Mirrored Campaign Strategy

PPC Mirrored Campaign Strategy

Paid search campaign managers are always on the lookout for optimization opportunities that ultimately lower costs (total cost, average cost per click, cost per conversion, etc.) while increasing conversions.  One way that I’ve accomplished this is through...
Google Tag Manager

Google Tag Manager

When Google Tag Manager (GTM) came out in late 2012, I was excited for this new tool and skeptical at the same time.  The excitement was mainly because it was a free tag management system that we could easily tie into our other Google Accounts.  On the other hand, I...
Responsive Web Design

Responsive Web Design

Why are more businesses in 2013 choosing to have their web presence built with responsive web design? The simple answer is that they want their website viewable on all devices, including desktop, laptop, tablets and smartphones. This can now be accomplished without...