QR codes

QR codes

QR (quick response) codes are a hot marketing trend and like most recent online marketing trends businesses are not totally sure how to effectively leverage them. One specific industry that can really take advantage of QR codes is the food service industry....
Google Analytics

Google Analytics

I have to admit I’ve been slow to fully transition to the new Google Analytics interface.  It’s not even all that new anymore!  It was a new year’s resolution that I actually stuck to. There are several new additions to this interface and...
Event Tracking

Event Tracking

We preach measurement and accountability and that definitely applies to any instance where conversion is the main metric.  However, there are times when tracking conversion is difficult because the typical funnel can’t be implemented in Google Analytics. This...
Dynamic Keyword Insertion

Dynamic Keyword Insertion

Most people doing paid search marketing know about the feature called dynamic keyword insertion. This useful feature inserts your keyword into the ad copy in the hopes of increasing CTR (click through rate). A higher CTR helps to increase your Quality score which also...
Website Search

Website Search

Your website’s site search feature is one of the most important tools you can offer to your visitors. It allows visitors to find products quickly without having to navigate through multiple layers to find what they need. We’re conducting a usability test...