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Dynamic Keyword Insertion

Most people doing paid search marketing know about the feature called dynamic keyword insertion. This useful feature inserts your keyword into the ad copy in the hopes of increasing CTR (click through rate). A higher CTR helps to increase your Quality score which also leads to high ad rank and lower minimum bid. Even though […]

Website Search

Your website’s site search feature is one of the most important tools you can offer to your visitors. It allows visitors to find products quickly without having to navigate through multiple layers to find what they need. We’re conducting a usability test for one of our clients and site search is repeatedly used by their […]

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