Holiday Housekeeping

Holiday Housekeeping

There is still time left to setup your business for success before the holiday shopping season is in full-swing.  This isn’t a comprehensive list of things you should do, but it will help organize your Holiday efforts and provide a means for delivering sales growth....
Google Tag Manager

Google Tag Manager

When Google Tag Manager (GTM) came out in late 2012, I was excited for this new tool and skeptical at the same time.  The excitement was mainly because it was a free tag management system that we could easily tie into our other Google Accounts.  On the other hand, I...
Google Analytics

Google Analytics

I have to admit I’ve been slow to fully transition to the new Google Analytics interface.  It’s not even all that new anymore!  It was a new year’s resolution that I actually stuck to. There are several new additions to this interface and...
Event Tracking

Event Tracking

We preach measurement and accountability and that definitely applies to any instance where conversion is the main metric.  However, there are times when tracking conversion is difficult because the typical funnel can’t be implemented in Google Analytics. This...