The Fundamentals of Paid Search

Paid search, also known as SEM (search engine marketing) and PPC (pay per click) is a highly effective online marketing channel.  Once in a while, I come across individuals who insist that AdWords is dying because they find the ads to be annoying and they don’t...
Holiday Housekeeping

Holiday Housekeeping

There is still time left to setup your business for success before the holiday shopping season is in full-swing.  This isn’t a comprehensive list of things you should do, but it will help organize your Holiday efforts and provide a means for delivering sales growth....
PPC Mirrored Campaign Strategy

PPC Mirrored Campaign Strategy

Paid search campaign managers are always on the lookout for optimization opportunities that ultimately lower costs (total cost, average cost per click, cost per conversion, etc.) while increasing conversions.  One way that I’ve accomplished this is through...