Holiday Housekeeping

Holiday Housekeeping

There is still time left to setup your business for success before the holiday shopping season is in full-swing.  This isn’t a comprehensive list of things you should do, but it will help organize your Holiday efforts and provide a means for delivering sales growth....
PPC Mirrored Campaign Strategy

PPC Mirrored Campaign Strategy

Paid search campaign managers are always on the lookout for optimization opportunities that ultimately lower costs (total cost, average cost per click, cost per conversion, etc.) while increasing conversions.  One way that I’ve accomplished this is through...