The Fundamentals of Paid Search

Paid search, also known as SEM (search engine marketing) and PPC (pay per click) is a highly effective online marketing channel.  Once in a while, I come across individuals who insist that AdWords is dying because they find the ads to be annoying and they don’t...

The Fundamentals of SEO

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” That age-old philosophical question is relevant to your website as well. “If your website exists on the internet and no one is able to find it, does it help your company meet its...
Dynamic Keyword Insertion

Dynamic Keyword Insertion

Most people doing paid search marketing know about the feature called dynamic keyword insertion. This useful feature inserts your keyword into the ad copy in the hopes of increasing CTR (click through rate). A higher CTR helps to increase your Quality score which also...
Website Search

Website Search

Your website’s site search feature is one of the most important tools you can offer to your visitors. It allows visitors to find products quickly without having to navigate through multiple layers to find what they need. We’re conducting a usability test...