Google Tag Manager

Google Tag Manager

When Google Tag Manager (GTM) came out in late 2012, I was excited for this new tool and skeptical at the same time.  The excitement was mainly because it was a free tag management system that we could easily tie into our other Google Accounts.  On the other hand, I...
Responsive Web Design

Responsive Web Design

Why are more businesses in 2013 choosing to have their web presence built with responsive web design? The simple answer is that they want their website viewable on all devices, including desktop, laptop, tablets and smartphones. This can now be accomplished without...
Usability Testing

Usability Testing

One of our clients is turning to us to redesign their websites from top to bottom. Before going down the path of offering beautiful designs with friendly user interfaces we sought to understand the client’s visitor behavior first. Most times, suits gather in a...
QR codes

QR codes

QR (quick response) codes are a hot marketing trend and like most recent online marketing trends businesses are not totally sure how to effectively leverage them. One specific industry that can really take advantage of QR codes is the food service industry....