Location Aware Advertising
Location aware advertising (some refer to it as geo-fencing or geomarketing) allows you to reach people based on where they have been or where they are. You can target people who have visited your store, auto dealership, bank/credit union branch, big box retailer, or just about any location. A location aware ad campaign can also target people based on their behaviors (e.g. visited a Starbucks, in-market for a car, etc.), demographics, and more.
Our partnerships with data providers allows you to further hyper-target your location aware campaign so that you reach the right audience at the right time. For example, financial institutions can promote their mortgage products to individuals who are in-market for a mortgage and are actively home shopping (e.g. they’ve recently visited a real estate agency or attended an open house). The possibilities are quite limitless.
Where are location aware ads shown?
Ads are shown on smartphones
Real world visitation data allows you to reach your audience via Connected TV (CTV)
What are the targeting capabilities for location aware ads?
Proximity targeting: reach people with 0.1 - 3 miles of a targeted location
Conquesting: reach people who have visited one of your competitors’ locations
Behavioral targeting: reach users who are identified as Millennials, remote workers, etc.
What are the reporting metrics for location aware ads?
You get all the essentials (e.g. impression, clicks, CTR, etc.) plus location visits, conversion activities, phone calls, and more.
