While every day is a hashtag holiday and part of a special week or month, your credit union can’t post something on social media for all of them. So how do you choose? The golden rule of social media is to show others what you would want to see. In other words, be interesting, either by being entertaining or informative. You can easily cover entertaining with any of the pet days when you can post a cute photo for lots of likes, and a few of the fun food days, but let’s look at a few lesser used Q1 hashtag holidays that can also help you be more informative.
January
Get Organized Month (entire month): Throughout the month, offer tips on getting your finances organized. #GetOrganizedMonth
Fun at Work Day (last Friday in January): Share behind-the-scenes photos of your team having a great time at work. #FunAtWorkDay
Tax Identity Theft Week (5 days starting the last Monday in January): Give a few tips on avoiding tax identity theft. #taxidtheft, #taxidentitytheft
Data Privacy Day (January 28): Let everyone know what you are doing to keep their data private. #DataPrivacyDay
February
Safer Internet Day (First Tuesday in January): Give tips for being safe on the internet or talk about your safe internet practices. #SaferInternetDayUS
Lost Penny Day (January 12): Use the saying “Find a penny, pick it up. All the day, you’ll have good luck!” Post some fun facts about pennies. Have a contest to see who has the oldest penny. #Lost Penny Day
Innovation Day (January 16): Talk about the ways your credit union is innovative or ask your audience to submit innovative ideas you could incorporate. #InnovationDay
Random Act of Kindness Day (January 17): Post a quote about kindness. Ask your audience what was the kindest thing a stranger ever did for you.
March
Asset Management Awareness Month (entire month): Provide resources for your business customers to help them maximize their assets. #AssetManagementAwarenessMonth
National Employee Appreciation Day (First Friday in March): Let your audience know how much you appreciate your employees with some behind-the-scenes photos. #Employee AppreciationDay
Organize Your Home Office Day (Second Tuesday in March): Help everyone organize with tips on what paperwork to keep or toss and what else they can do to streamline. #OrganizeYourHomeOfficeDay
Companies That Care Day (March 18): Tell the world why credit unions are companies that care and particularly what your credit union does to show it cares about its community. #CompaniesThatCareDay
For more information and the history of each holiday, use the hashtag listed above or visit www.DaysoftheYear.com or www.NationalDayCalendar.com. Stay tuned for more credit union appropriate hashtag holidays for the rest of the year.