Audio advertising opens up a whole new way for you to think about your radio ad strategy. Streaming radio campaigns allow you to reach a wide range of people wherever they are – car, airport, train, etc. Adding the programmatic element to streaming radio campaigns takes it to another level. Not only are we talking about ads on Spotify or Pandora, but, we’ll get your ads onto podcasts. Your ads can be heard on desktops/laptops, smartphones, smart speakers and connected TVs (like AppleTV).
Where can audio ads be heard?
- Publishers like Spotify, Pandora, iHeartRadio, Triton, AdsWizz, TargetSpot, and more.
What if I don’t have an audio ad created?
- No problem! We can help you get one created very cost-effectively. Plus, you can use that audio file for a spot on a local radio station or on your website.
What are the targeting capabilities for audio ads?
- The same targeting capabilities used for programmatic display will be employed for your streaming radio campaign.
- 3rd party data: over 60 data providers, behavioral targeting, psychographic targeting
What are the reporting metrics for streaming radio ads?
- You’ll get more insight and data from a streaming radio campaign than you will from a terrestrial radio ad campaign.
- You get all the essentials (e.g. impression, clicks, CTR, etc.) plus completion rates (25%/50%/75%/100%), conversions, and more.