Location aware advertising (some refer to it as geo-fencing or geomarketing) allows you to reach people based on where they have been or where they are. You can target people who have visited your store, auto dealership, bank/credit union branch, big box retailer, or just about any location. A location aware ad campaign can also target people based on their behaviors (e.g. visited a Starbucks, in-market for a car, etc.), demographics, and more.
Our partnerships with data providers allows you to further hyper-target your location aware campaign so that you reach the right audience at the right time. For example, financial institutions can promote their mortgage products to individuals who are in-market for a mortgage and are actively home shopping (e.g. they’ve recently visited a real estate agency or attended an open house). The possibilities are quite limitless.
Where are location aware ads shown?
- Ads are shown on smartphones
- Real world visitation data allows you to reach your audience via Connected TV (CTV)
What are the targeting capabilities for location aware ads?
- Proximity targeting: reach people with 0.1 – 3 miles of a targeted location
- Conquesting: reach people who have visited one of your competitors’ locations
- Behavioral targeting: reach users who are identified as Millennials, remote workers, etc.
What are the reporting metrics for location aware ads?
- You get all the essentials (e.g. impression, clicks, CTR, etc.) plus location visits, conversion activities, phone calls, and more.