Display ads flop if they’re facing the wrong audience, costing you big. It’s why successful display advertising starts with ensuring ads are in front of the right eyes – an ongoing trial and error process, and a critical one. This includes retargeting, prospecting, CRM targeting, geo-fencing, IP-targeting and everything in-between.
Today, programmatic display goes beyond putting your banner ads on websites. Now, you can use programmatic display to power ConnectedTV (CTV), audio and email campaigns.
What are targeting options for programmatic display advertising?
- First party data: CRM data, retargeting, site targeting
- 3rd party data: over 60 data providers, behavioral targeting, psychographic targeting
- Location targeting: geolocation, IP address, postal code
- Other: devices, page placement, whitelist, native